Designing our Everyday Work Tote




Designing any products at Bohomia is a long drawn process of usage research, multiple iterations, usability testing before finalizing on the design for production. However it does not end there, as each batch of our designs are produced, there is always some tweak in the existing design based on the customer feedback as well as our observations from prolonged use of our bags.


Last year we launched the Commuter backpack fusing the usability of both an everyday elegant laptop backpack and a baby bag. The realization that the two need not be mutually exclusive actually came from our customer and influencer feedback on our very first design - the Classic diaper bag. Our Classic bag was designed as a diaper bag with a non baby bag look. The bag very soon earned lots of kudos from our Amazon customers (the only place we were selling at that time) with reviews of being used as an in-flight bag , as an overnighter and a travel bag. Our influencers actually asked us to market this as a regular bag and not just as a diaper bag as they found it very useful as a travel bag as well. Anyway we digress.


Everyday Tote : The various iterations

Coming back to designing the laptop tote. After the launch of our Commuter backpack , we had queries for a laptop tote as many don’t like carrying backpacks. The first tote we designed looked something like this.


While we liked the look of it, it wasn't serving the purpose that we had in mind- that of designing an all day work bag. We have parked this design for now to be revisited at a later point of time.


There were 2-3 more designs and sampling done before we arrived at the final shape of our Everyday Laptop tote. In one sample, the mouth wasn’t opening wide enough , for another the laptop compartment was too wide, all these took few more iterations and added few more months to the designing process before we were satisfied with the final outcome.


Touching on a few design features and our thoughts behind it.


The small items pocket


The small items pocket in the outside zipper was a result of a feedback we received from our customer Rimjhim who purchased our Commuter backpack. She wanted to have a small pocket to keep her lipbalm and other small items in the bag. We decided to incorporate this feedback in our bigger bags (even though our small BRB sling has that too) . In our next batch of production of Commuter backpack we plan to incorporate a small pocket there as well. This pocket can be the keys pocket or earphones pocket or lipbalm pocket. Anything small and needs quick access can be kept here. We did away with the key fob because we just found this small pocket very handy for quick access to keys. Plus the chunky car keys fit right in. Thank you Rimjhim for the idea.